Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Wieden+Kennedy Tokyo Helps You Choose Your Eyewear Like You Would A Typeface

Wieden+Kennedy Tokyo, 2 years, 2 months ago

The agency announces the release of its eyewear brand TYPE's new models Eurostile, Friz Quadrata, Optima and Serif Gothic

Wieden+Kennedy Tokyo Helps You Choose Your Eyewear Like You Would A Typeface

The eyewear brand TYPE launched in January 2014 with this unique new way of looking at eyewear.

Today, Wieden+Kennedy Tokyo is excited to announce the new models Eurostile, Friz Quadrata, Optima and Serif Gothic joining the TYPE lineup.

As the choice of typeface affects expression in written communication, subtle design differences in eyeglasses frames change the impression of the person who wears them.

The agency’s glasses brand, TYPE, was inspired by the similarities between the function and design of typefaces and glasses. Each pair is handcrafted in Sabae city, known as the home of Japanese eyewear craftsmanship.

TYPE’s initial lineup included products such as Helvetica® and Garamond named after the typeface which inspired each frame design. TYPE allows for the selection of different weights within the same typeface, so that customers may choose their preferred thickness of frame from Light, Regular and Bold.

Following the earlier models Helvetica®, Garamond, Din and Futura, all four models are also now available in a choice of black, tortoise or clear; as glasses or sunglasses. You can also order prescription glasses at the websites and store.

Eurostile was created in Italy. Wieden+Kennedy Tokyo reflected the typeface’s curved square shape and created glasses that give a warm and friendly impression.

Friz Quadrata is used widely in universities and government entities. Its sharp and edgy design is recommended for those who like to have strong dramatic eyes. It is said that the typeface Optima was created in the 1950’s, inspired by the epigraph at the Basilica di Santa Croce in Italy.

Wieden+Kennedy Tokyo examined its modern yet classic features to create the sophisticated round shape glasses. Serif Gothic combines both round and straight-line sharpness. Serif Gothic frames are recommended for those who are looking for a simple, yet unique, style.

TYPE glasses including Eurostile, Friz Quadrata, Optima and Serif Gothic are currently available only in Japan. International shipping is currently unavailable.

For more details, please visit the TYPE website, Oh My Glasses’s flagship store in LOFT in Shibuya and Oh My Glasses website

In early September, there will be a TYPE popup store at 1LDK AOYAMA HOTEL.


Advertiser: Oh My Glasses Inc

Creative Agency

Planning Director: Wieden+Kennedy Tokyo

Planning Director: Wieden+Kennedy Tokyo

Category: Beauty/health , Eyecare

Genre: Creative technology , Experiential