Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Hires, Wins & Business

Wieden+Kennedy London Bags Tyrrells Account

Wieden+Kennedy London, 2 years, 10 months ago

Set to begin creative comms immediately for the small batch crisp brand

Wieden+Kennedy London Bags Tyrrells Account

Wieden+Kennedy London has been appointed as new creative agency for English crisp and snack maker Tyrrells, without a competitive pitch. The agency will lead creative communications starting immediately. The decision to appoint a new creative agency comes after the appointment of new marketing director, Jocelyn McNulty. 

The company is famous for its hand-cooked English crisps, which are made in small batches on their Herefordshire farm using skin-on local potatoes and all-natural ingredients. Since its founding in 2002, Tyrrells has expanded its range to include popcorn, tortilla chips and nibbles. Tyrrells’ award-winning crisps are sold internationally in 10 key markets.

Jocelyn McNulty, Tyrrells Marketing Director, says: “Wieden + Kennedy is a creative agency at the very top of its game and joins our other specialist agencies: Big Fish who leads our Pack Design and Spider who handle our PR giving us a premier division marketing support team. Wieden + Kennedy really seem to understand the Tyrrells brand – especially when they were knee deep in mud on our Herefordshire potato farm! We are delighted to be working with them.”

Neil Christie, Managing Director of Wieden+Kennedy London, comments “I love Tyrrells. Especially the sweet chilli and red pepper flavour. This win means I can now eat loads of them and call it work.”