Why Pirates, Mimes & Woodsmen are Bad Office Workers in New Aldi Spots
Decoding a mobile plan isn’t for the faint hearted. Sometimes you don’t really know what you are getting and whether you actually need it, which may result in purchasing a whole lot of data, text or talk plan waste.
Enter ALDImobile. Plans designed to fit whoever you are; be that a data lord, a serial texter or endless talker. Or not. Ultimately eliminating waste and unnecessary stuff you might not even use.Through ALDI’s uniquely wry eye, a pirate, a mime and a woodsman dramatise how ALDImobile plans are designed to fit your specific needs of talk, text and data.
Says Alex Booker, BMF Creative Director: "ALDImobile gives us two lessons in this latest campaign: the first being you shouldn’t have to pay for parts of a mobile contract you’ll never use, and the other being that you shouldn’t go full pirate as it will greatly affect your ability to text.”
“What better way to convey the key attributes of ALDImobile’s new plans than via a French mime and his invisible cat, a two hooked pirate and a wood carving mountain man who’s never lived with people, let alone heard of email?” asked BMF Managing Partner, Stephen McArdle.
An ALDI spokesperson said: "Ultimately ALDI wants to deliver good value and the mobile market confuses what good value is. Here we want to highlight unnecessary waste and how you can find a better value fit.”
The campaign launched on this Sunday and is already generating awareness of the different value packs for ALDImobile with 3 x 15sec TVCs, in catalogue, digital and in store.
Account Director: Aisling Salmaggi
Account Manager: Hayley Basham
Creative Agency: BMF
Art Buyer: Basir Salleh & Tania Sinovcic
Art Director: Felix Holfve
Copywriter: Mark Carbone & Martin Svane
Creative Director: Alex Booker & Philip Sicklinger
Executive Creative Director: Cam Blackley
Group Account Director: Jonny Bucknall
Managing Partner: Stephen McArdle
Photographer: Mat Baker
Planner: Sarah Hood
Head of Print Production: Louis Molines
Producer: Mel Herbert & Katie Harper
Music and Sound
Music Production: Tone @ Rumble Studios
Editor: Mark Bennett
Post Production / VFX
Post Production House: Method
Director: Jeff Low
DOP: Peter Eastgate
Producer: Lucas Jenner
Production Company: Louis & Co, Rabbit Content