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Why Ogilvy Copenhagen's Fake Fernet-Branca Poster Left Bar-goers Bitter, 2 years, 7 months ago

Agency proves life is bitter for Italian fernet brand with a cheeky stunt

Why Ogilvy Copenhagen's Fake Fernet-Branca Poster Left Bar-goers Bitter

The Italian bitter Fernet Branca has been perceived as an old-fashioned brand for many years. But through the award winning campaign "Life is Bitter" Ogilvy Denmark has managed to reposition the brand with a dark sense of sarcastic humor and make it relevant for a younger audience.

To celebrate the liquor’s 170th anniversary, Ogilvy Copenhagen created an unusual piece of art in Copenhagen’s Meat Packing District. 


Advertiser: Fernet Branca

Creative Agency

Art Director: Lukas Lund, Camilla Ploug

Creative Agency: Ogilvy Copenhagen

Creative Director: Jesper Isholm, Jakob Staalby

Illustrator: Johannes Bojesen

Photographer: Emile Sadria


Editor: Lasse Vig Jensen

Category: Alcoholic drinks , Spirits

Genre: Comedy , Stunts