Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Why Ogilvy Copenhagen's Fake Fernet-Branca Poster Left Bar-goers Bitter

staging.lbbonline.com, 2 years, 7 months ago

Agency proves life is bitter for Italian fernet brand with a cheeky stunt

Why Ogilvy Copenhagen's Fake Fernet-Branca Poster Left Bar-goers Bitter

The Italian bitter Fernet Branca has been perceived as an old-fashioned brand for many years. But through the award winning campaign "Life is Bitter" Ogilvy Denmark has managed to reposition the brand with a dark sense of sarcastic humor and make it relevant for a younger audience.

To celebrate the liquor’s 170th anniversary, Ogilvy Copenhagen created an unusual piece of art in Copenhagen’s Meat Packing District. 



Advertiser

Advertiser: Fernet Branca

Creative Agency

Art Director: Lukas Lund, Camilla Ploug

Creative Agency: Ogilvy Copenhagen

Creative Director: Jesper Isholm, Jakob Staalby

Illustrator: Johannes Bojesen

Photographer: Emile Sadria

Offline

Editor: Lasse Vig Jensen

Category: Alcoholic drinks , Spirits

Genre: Comedy , Stunts