Why Ogilvy Copenhagen's Fake Fernet-Branca Poster Left Bar-goers Bitter
The Italian bitter Fernet Branca has been perceived as an old-fashioned brand for many years. But through the award winning campaign "Life is Bitter" Ogilvy Denmark has managed to reposition the brand with a dark sense of sarcastic humor and make it relevant for a younger audience.
To celebrate the liquor’s 170th anniversary, Ogilvy Copenhagen created an unusual piece of art in Copenhagen’s Meat Packing District.
Advertiser: Fernet Branca
Art Director: Lukas Lund, Camilla Ploug
Creative Agency: Ogilvy Copenhagen
Creative Director: Jesper Isholm, Jakob Staalby
Illustrator: Johannes Bojesen
Photographer: Emile Sadria
Editor: Lasse Vig Jensen
Category: Alcoholic drinks , Spirits
Genre: Comedy , Stunts