Why Fabula Wants Britons to #VOTESELFISH This General Election
A campaign created to appeal to young people’s self interests has been launched to encourage the under-25s to get out and vote at this year’s General Election.
#VOTESELFISH was conceived by creative agency Fabula to get young people thinking about what might happen if they don’t vote.
Just 38% of Britons aged under 25e voted in any election between 2011 and 2014, according to Eurobarometer. That’s 18% less than the EU average. Furthermore, only 39% of under 25s think of voting as a civic duty, compared with 80% of the over-65s. “Politicians chase votes. They focus their policies on older people, because they’re the ones who turn up. Which means the things that matter to you are being ignored,” is the campaign’s key message ‘Vote for what you care about and make them take notice. #VOTESELFISH.”
As well as dedicated web site www.voteselfish.com, the campaign is running primarily across Twitter, Facebook with some Instagram support. “In its first phase, the emphasis is on populating the hashtag with content, and opening up the debate on social platforms” Fabula creative, Scott Taylor explains.
On the campaign’s Facebook page, for example, young people can follow view original content and follow links to information that might motivate them to vote.
Scott adds: “The aim is to disrupt and stimulate debate by producing content, targeting specific influencers and responding to the current debates and issues.”
Creative Agency: Fabula
Category: Corporate and social , Political