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Creative

Why Droga5 Got These Nonnas To Cook Up a Storm for Chicagoans

Droga5 New York, 1 year, 11 months ago

Johnsonville teams with Uber to deliver Italian specialities from the ‘Sausage Nonnas’

Why Droga5 Got These Nonnas To Cook Up a Storm for Chicagoans

On Sunday November 8th, Johnsonville and Uber teamed up in Chicago to deliver real Italian grandmas, also known as Nonnas, with free homemade sausages to lucky families. Traveling in tiny nonna homes hauled by Uber, the ‘Sausage Nonnas’ dropped off Johnsonville sausage in her own Italian specialty: Sausage Rigatoni, Sausage Lasagna and Italian Sausage and Meatballs. With non-stop demand, the Nonnas operated at maximum capacity all day and delivered over 100 meals to lucky Chicagoans. 

The ‘Sausage Nonnas’ campaign, which marked the first time Johnsonville and Uber have collaborated, was created in partnership with Droga5, the creative agency behind other successful Johnsonville campaigns. 






Advertiser

Brand: Johnsonville

Creative Agency

Account Director: Dave Murphy

Account Manager: Kate Tyler Monroe

Art Director: Katie Willis (Jnr.)

Chief Creation Officer: Sally­-Ann Dale

Chief Creative Officer: Ted Royer

Chief Strategy Officer: Jonny Bauer

Copywriter: Ryan Snyder (Jnr.)

Creative Agency: Droga5

Creative Chairman: David Droga

Design Director: Rich Greco

Designer: Dan Kane

Group Creative Director: Scott Bell

Group Strategy Director: Aaron Wiggan

Head of Broadcast: Ben Davies

Interactive Producer: Niklas Lindstrom (Head), Tasha Cronin (Snr.)

Producer: Anders Hedberg (Broadcast),

Project Director: Rayna Lucier

Senior Art Director: Kevin Weir

Senior Copywriter: Chris Colliton

Social: Gabrielle Nicoletti (Producer)

Strategy: Lily Ng (Data), Candice Chen (Snr.)

Strategy Director: Brian Nguyen

Category: Food , Meat & Fish

Genre: Digital , Experiential