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Trends and Insight

Why Broadcasters Love Yangaroo

VP of operations Todd Barkes takes a look at the destination side of services as Yangaroo takes different approach to affiliate concepts

Why Broadcasters Love Yangaroo

We are connected directly with every TV and radio broadcaster in North America.

Let’s start with the results of our effort; Yangaroo is one of a few delivery companies that has achieved a 100% footprint. Working individually with each destination allowed us to understand unique destination requirements and workflows. Yangaroo has connected all required TV and radio destinations and thousands of additional non-broadcast destinations to manage other content such as TV promos, long-form content, TV traffic instructions, music videos, and direct-response infomercials. We have a network that extends beyond North America by increasing our destination reach across Central and South America. Yangaroo’s delivery network is immense and continues to grow every day.

So how did we do it?

Firstly, we needed to work with the broadcasters more than they needed to work with us, so showing up, offering an FTP folder (with an IP address and login credentials) to access and retrieve their spots and video simply wasn’t good enough. When using a FTP workflow, the tracking and auditing is too rudimentary, and the risks of error were much higher than acceptable. Corrupted files, not enough metadata, not enough check stops along the way to track and notify the appropriate stakeholders wasn’t available. Furthermore, security and protection wasn’t at a industry acceptable level. 

To better understand the broadcaster and other destinations’ needs and ‘add value’ when delivering content, a delivery service must invest and build solutions to meet industry best practices and stakeholders’ needs. So, that’s what we did. Here’s our three-point strategy in making sure we have the best connectivity in the market.


Provide Customisable Connectivity

Rather than putting the burden on the destination to work with a small list of limited workflows or file selections, Yangaroo has spent the last decade building one of the best footprints in the North American Advertising distribution space. How may you ask? By directly working to meet the specific, often unique, needs of every destination. We didn’t want to make it more difficult on the broadcasters and impact the deliveries’ effectiveness, so we decided to work in and meet every one of the needs of each destination.

This approach has allowed us to ensure our efforts work seamlessly with, and when possible, even complement the destination’s unique workflows. Our distinctive approach lets us be on the “inside” of the typical inbound workflows that most other delivery services use daily at several of our online destinations.

- Make sure ‘online’ statuses in your platform for destinations mean they’re actually directly connected

No destination is placed “online” within DMDS without firstly thoroughly testing to ensure viability and effectiveness before delivering a real effort for air use. By using this thorough approach, we are afforded both the ability to be immediate with our delivery efforts while reducing connection disconnects and related delays that can be seen when using other options.

- Being smart – as a destination, you need more than an FTP folder

Our options to set up inbound deliveries from Yangaroo are many. We can accommodate all known connectivity models. Here’s just a few options to consider.


Jason H. Cornillaud, manager, commercial technology of commercial operations at ION Media Networks, said: “The Yangaroo team is incredible to work with. Over the Years, Yangaroo been extremely helpful and spends as much time with me as I need to resolve any issue or concern I might have. I’m grateful for the fantastic working relationship we have with Yangaroo, and the top-notch customer service. I can’t say enough about these guys. Just super great to work with“. 

 

For more information, visit the website here.

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Category: Business Services , Logistics