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Why BBDO SF Invited Foodies to Eat Endangered Species to Save Them

staging.lbbonline.com, 2 years, 2 months ago

Agency and sustainable food company Seeds of Change host an event with a twist

Why BBDO SF Invited Foodies to Eat Endangered Species to Save Them

SEEDS OF CHANGE, the leading producer of sustainably grown seeds and organic foods, in partnership with its agency partner, BBDO San Francisco, recently staged an event called “Endangered Eats.”

Hosted in Atlanta with chef and restaurateur Hugh Acheson, the event invited foodies to a once-in-a-lifetime dining experience: the chance to taste endangered species. Curious diners were surprised when it was revealed that the endangered species in question were not animals as they suspected, but in fact the Cherokee Purple Tomato, identified as an endangered flavor.

As part of the brand’s overarching campaign, “Save the Flavors,” the event launched the Flavor Availability Index, created in partnership with Tufts University, to reinforce the brand’s message about preserving heirloom seed varieties and encouraging people to plant these limited and scarce foods.  

SEEDS OF CHANGE wants to inspire consumers to grow vegetables that are becoming extinct and to enjoy these great flavors with their favorite SEEDS OF CHANGE meals.

Advertiser

Brand: Seeds of Change

Creative Agency

Account Executive: Nick Roth, Liz Thornton

Art Director: Alyssa Collis

Business Affairs: Jacqueline Djanikian

Copywriter: Nate Totten

Creative Agency: BBDO San Francisco

Creative Director: Amber Justis

Executive Creative Director: Craig Mangan, Matt Miller, Steve Rutter

Executive Producer: Louise Doherty

Head Strategist: Mary FlorCruz

Integrated Producer: Christopher Plaskett

Interactive Producer: Christopher Plaskett

Senior Account Director: Elana Shea

Strategist: Sanjay Hukku

Offline

Edit Company: Cut + Run

Editor: Stephen Berger

Production Company

Director: Kief Davidson

DOP: Nicole Whitaker

Executive Producer: Fran McGivern

Producer: Lawrence Lewis

Production Company: B-Reel Films