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Creative

Whiskey & Music Come Together in Jack Daniel's 'Uncut Sessions'

FCB US, 2 years, 5 months ago

FCB Chicago’s FCB/RED launches digital program giving fans a new level of access to artists

Whiskey & Music Come Together in Jack Daniel's 'Uncut Sessions'

There’s no denying the notion that Jack Daniel’s Tennessee Whiskey and the world of music go hand-in- hand. That evolving relationship continues today as FCB Chicago’s FCB/RED and Jack Daniel’s launches “Uncut Sessions” – a digital program giving fans a new level of access to artists through one-take performances that reveal a never-before-seen side of the artists behind the microphone. We’re giving Jack Daniel’s consumers and music fans a deep, new level of access to artists through “one-take” performances that reveal a never-before-seen side of the artists.

The program went live today and features performances from Grammy-winning Miguel and EDM sensation Robert DeLong. Future videos will feature critically acclaimed hip-hop duo Run the Jewels. By choosing unreleased, rare or reworked songs that have distinct meaning to them, the artists are able to share something new about the material and themselves with fans. Fans can watch video of the one-shot takes and have access to free, exclusive audio downloads from Robert DeLong and Run the Jewels on jduncutsessions.com.

Tina Manikas, president of FCB/RED, branded the digital content series unique because it puts the music lover at the center of the program. “We want to take music fans on a journey with Jack Daniel’s. By distributing the content on the artists’ channels, we knew it would give the Jack Daniel’s consumer a seamless experience and a deeper level of access to artists in a way that’s never been done before.” 


Creative Agency

Account Director: Shannon Fanelli

Art Director: Nathan Grundhauser, Alex Tarrant, Kira Cronin

Business Affairs: Shera Rabinowitz

Chief Creative Officer: Todd Tilford

Copywriter: Will Sharpe

Creative Agency: FCB Chicago & FCB/RED

Creative Director: Quanah Humphreys, Mandi Bright

Designer: Mathaeus Frost

Executive Creative Director: Teddy Brown

Group Creative Director: Suzanna Bierwirth

Managing Director: Liz Drouin

Planning Director: Justin Davis

Producer: Jeff Piper

Music and Sound

Sound Engineer: Jason Ryan

Offline

Editor: Steve Immer

Executive Producer: (Duck Pond) Josh Greenberg

Production Company

Director: Ben Flaherty

Executive Producer: Katie Roach

Production Company: Lord + Thomas/Duck Pond

Talent Acquisition

Talent Acquisition: Jingle Punks

Category: Alcoholic drinks , Spirits

Genre: Digital