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Creative

What's a Giant Beached Sausage Doing in This Tourism Campaign?

McCann LATAM, 2 years, 4 months ago

Surrealistic giant sausage stranded on a beach in McCann Mexico's Bestday.com film

What's a Giant Beached Sausage Doing in This Tourism Campaign?

Bestday.com is a tour operator that offers good prices in the touristic service chain, from hotels to transfers, car rental and flights, including business class flights.

To show how flying more comfortably is affordable for BestDay.com clients, McCann Mexico created a campaign humorously dramatizing the space problem when flying in coach.

The surrealistic commercial shows a giant sausage stranded on a pristine beach, as a group of sunbathers trying to rescue it as if it was a whale. The image moves to show two squeezed passengers inside an aircraft coach class, both reading the news. But when juxtaposed due to the lack of space between them, the news creates a whole different story.


Creative Agency

Art Director: Alejandro López

Chief Creative Officer: Javi Carro

Copywriter: Breno Cotta / Juan Pablo Balcazar / Eduardo Espinoza

Creative Agency: McCann Mexico City

Creative Director: Breno Cotta

Producer: Juan González / Rafael López

Music and Sound

Sound Design: Look As Audio

Production Company

Director: Gonzalo Oliveró

Producer: Enrique Nava

Production Company: The Maestros

Category: Services, toursim , Travel

Genre: Comedy