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Opinion and Insight

What Do Women Really Want On Valentine's Day?

DDB North America, 2 years, 8 months ago

DDB pulls stats from its 2015 Life Style Study to provide some insight into V-Day

What Do Women Really Want On Valentine's Day?

DDB has put together a fun Valentine’s Day infographic, titled “Valentine’s Day Surprises” that looks at what women really want on Valentine’s Day. Do women look forward to the holiday, or kind of dread it? Would they miss it if it didn’t exist?  What’s their favorite gift?

The infographic pulls statistics from advertising agency DDB Worldwide’s 2015 Life Style Study, which is the longest running and largest longitudinal study of attitudes and behaviors in the U.S. Conducted annually since 1975, the sample is balanced against the U.S. Census on gender, age and race. This proprietary survey, with its 600+ questions, enables DDB to provide exceptional insight into American consumer attitudes and behaviors. You can download the infographic here.