Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

We're Getting World War Z Vibes From Thjnk Berlin's New Audi Advert

staging.lbbonline.com, 2 years, 7 months ago

Thjnk berlin & Radical Media launch broad-based campaign for Audi Service

We're Getting World War Z Vibes From Thjnk Berlin's New Audi Advert

“Vorsprung durch Technik” – At Audi, this promise doesn’t end with the development and production of a new car. The brand’s aspiration also holds good for customers’ everyday lives: when it comes to service. 

Under the banner “Making sure your Audi doesn’t fall into the wrong hands,” Audi Germany and the Berlin branch of the thjnk agency group are launching a campaign for Audi Service that’s more all-embracing than ever before. Its focus is not the “conventional” communications about service personnel and what they have to offer, but rather the monumental showcasing of the eternal struggle between good and evil. 


Silke Miksche, Head of Marketing Communications Germany: “The subject of “service” is of tremendous importance both for the customer and for us as car manufacturer and our dealerships – and yet it has so far not been the focus of our communications. The way we approach the subject is altogether unexpected – emotional, spectacular, epic. In other words, this is truly big-screen stuff.” 

Stefan Schulte, Managing Director Creation, thjnk berlin: “It’s fantastic to tell stories – preferably on a grand scale. No matter which medium it’s in, good storytelling is and will remain the most important component of successful communications.” 

Advertiser

Advertiser: Audi

Creative Agency

Account Director: Nicole Bierwolf

Account Manager: Dominik Schäfer

Art Director: Inga Oßenbrügge, Mike Wenzel, Anika Zanter

Copywriter: Daniel Lamprecht

Creative Director: Siyamak Seyedasgari, Matthias Walter

Managing Director: (Creative) Stefan Schulte, (Consulting) Hendrik Heine

Music and Sound

Music Production: Raife Burchell (Dirty Soup), Robert Cairns

Post Production / VFX

Post Production House: Time Based Artists, London

Production Company

Director: Sebastian Strasser

Production Company: Radical Media, Berlin

Category: Automotive , Cars

Genre: Action , People , Visual VFX