We Love, You Love: October’s Most Popular Ads
Here at Little Black Book we’ve all got very strong opinions about what we like and what we don’t. And we know that our audience is the same. With that in mind we’ve launched a new monthly feature called ‘We Love, You Love’ where we will share the most viewed new campaigns featured on the site, as well as the editorial team’s favourite work. How will the selections measure up? And do you agree?
It was a tough choice but these are the editorial team's favourite projects from the past month...
1. Sony’s Frozen Bubbles
This spot for Sony’s 4K TV screens is a crisp and lovely wintery winner – we love the craft, the atmosphere and the delicate details from Wanda's Leila & Damien and adam&eveDDB>
2. Ikea’s Homage to Kubrick
All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy. All work and no play makes Jack a dull boy. Halloween creepiness from BBH Asia Pacific.
3. OK Go’s Synchronised Scooters
OK Go never disappoint with their music videos and their latest 'I Won't Let You Down' certainly doesn’t. Created in collaboration with Japanese agency Mori Inc, it’s also a clever branded tie-in with Honda’s insane UNI-CUB scooters. Don’t know about you but these are on our Christmas list.
Spanish agency LOLA has used the power of 3D printing to create touchable versions of family photographs so blind people can re-live formative memories. It’s a moving project for 3D printing company Pirate 3D.
5. FCB’s South African Space Race
Talk about ambitious – FCB South Africa is planning to turn the country’s flag into a 66 hectare sustainable park that’s viewable from space. The project will be crowd-funded via Google Maps and several other brands are already involved – and it’s hoped that the finished project will bring thousands of much-needed jobs to the Eastern Cape.
Find out which new campaigns drove the most traffic to the site and proved most popular...
1. Beck Croons for Renault
Trippy animation from Add a Dog and a gorgeously croaky Beck soundtrack have made this spot from Publicis Conseil the most viewed new ad of October.
2. Moving House
Clever use of 3D projection mapping made this ad for insurance company Hiscox our second most popular new campaign. Congratulations to VCCP and production company Found.
3. Honda’s Double Whammy
It only launched a week ago and already this Honda project from director Daniel Wolfe, Wieden + Kennedy London and Stink Digital is proving popular with readers. The project allows viewers to flick between two mirrored but starkly different films to astonishing effect.
4. Beckham and Ritchie Tuck into the Whisky
Who could resist a highland fling with David Beckham? Not the LBB audience, that’s for sure. The luxurious launch for new whisky brand Haig Club was created by Lock Stock director Guy Ritchie, Independent, and adam&eveDDB.
5. Every Which Way
adam&eveDDB sneaks another piece of work into the most viewed campaigns of October, coming in at number five with their fantastic urban orangutan ad ‘Seeing energy through fresh eyes’. The spot was directed by Academy’s Frederic Planchon and The Mill London have outdone themselves with their photo-realistic ginger primate.