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WE ARE Pi Enjoys Everyday Dutch Moments with New Coca-Cola Spot, 2 years, 7 months ago

Amsterdam agency & Hazazah director Billy Pols launch campaign specifically for the Dutch market

WE ARE Pi Enjoys Everyday Dutch Moments with New Coca-Cola Spot

Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack.

Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.

The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands.

Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.”

WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”.

Make Everyday Special Coca-Cola NL from WE ARE Pi on Vimeo.


Advertiser: Coca-Cola

Creative Agency

Account Manager: Sam Speed

Business Affairs: Barrie Williams

Creative Agency: WE ARE Pi

Creative Director: Barney Hobson, Rick Chant

Creatives: Kaz Salemink

Design Director: Nessim Higson

Executive Producer: Kimia Farshidzad

Managing Director: Alex Bennett Grant

Managing Partner: Patrick Garvey

Project Manager: Ambar Surastri

Strategy Director: Jessica Perri

Music and Sound

Music Production: Amp Amsterdam


Editor: Kim Hinrichs

Post Production / VFX

Post Production House: Glassworks Amsterdam

Production Company

Director: Billy Pols

DOP: Wouter Westendorp

Producer: Cynthia Fidder

Production Company: Hazazah

Production Manager: Tjalf Melle

Category: Pop/fizzy , Soft drinks

Genre: People