Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

WE ARE Pi Enjoys Everyday Dutch Moments with New Coca-Cola Spot

staging.lbbonline.com, 2 years, 7 months ago

Amsterdam agency & Hazazah director Billy Pols launch campaign specifically for the Dutch market

WE ARE Pi Enjoys Everyday Dutch Moments with New Coca-Cola Spot

Coca-Cola is rolling out a campaign across The Netherlands to celebrate the launch of its new 4x1.25L value pack.

Created by WE ARE Pi Amsterdam, the campaign centres on a TV spot that highlights the role Coca-Cola plays in amplifying the special family moments of everyday Dutch life.

The TV ad is part of a wider campaign that includes outdoor, print,digital and in-store. The campaign has been created specifically for the Dutch market, led by Coca-Cola Netherlands.

Senior Brand Activation Manager, Jeroen Lampe said: “We are very excited about this new launch and believe that the campaign,delivering a functional message in a very compelling and engaging way, is going to help consumers understand the added value of this new pack.”

WE ARE Pi Creative Director; Barney Hobson said, “We looked to capture the great heritage Coca-Cola has for championing real moments of connection. In this case we focused on making mundane moments momentous”.


Make Everyday Special Coca-Cola NL from WE ARE Pi on Vimeo.

Advertiser

Advertiser: Coca-Cola

Creative Agency

Account Manager: Sam Speed

Business Affairs: Barrie Williams

Creative Agency: WE ARE Pi

Creative Director: Barney Hobson, Rick Chant

Creatives: Kaz Salemink

Design Director: Nessim Higson

Executive Producer: Kimia Farshidzad

Managing Director: Alex Bennett Grant

Managing Partner: Patrick Garvey

Project Manager: Ambar Surastri

Strategy Director: Jessica Perri

Music and Sound

Music Production: Amp Amsterdam

Offline

Editor: Kim Hinrichs

Post Production / VFX

Post Production House: Glassworks Amsterdam

Production Company

Director: Billy Pols

DOP: Wouter Westendorp

Producer: Cynthia Fidder

Production Company: Hazazah

Production Manager: Tjalf Melle

Category: Pop/fizzy , Soft drinks

Genre: People