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Creative

WCRS' High Horsepower Betfair Spot Features Unconventional Racers

staging.lbbonline.com, 2 years, 8 months ago

Papaya's Brent Bonacorso shoots spot to coincide with The Cheltenham Festival

WCRS' High Horsepower Betfair Spot Features Unconventional Racers

Today, Betfair – one of the world's largest online sports betting operators – launches a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival. 

Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes. 

The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres. 

The 30 second TV commercial was directed by Brent Bonacorso at Papaya and will be further supported by offer spots.


Mark Ody, Brand Director, Betfair, said: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.”

Leon Jaume, Executive Creative Director at WCRS said: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.”

Advertiser

Advertiser: Betfair

Creative Agency

Account Manager: Nick Fokes, Max Taylor & Chess Darby

Creative Agency: WCRS

Creative Director: Orlando Warner & Joe Miller

Executive Creative Director: Leon Jaume

Producer: Eira Ellis & Jess Stott (Hogarth Worldwide)

Strategist: Georgina Murray-Burton, Alicia Gaworska

Media Agency

Media Agency: Arena

Music and Sound

Audio Post Production: Gramercy Park

Sound Design: Zak Kurtha & Richard Donaghue

Offline

Editor: Vee Pinot @ Gramercy Park Studios

Post Production / VFX

3D Artist: Kit Lawson, Mark Beardall

3D Artists: Ben Rodgers, Francisco Lima & Nuno Pereira

Post Production House: Grammercy Park Studios

Production Company

Director: Brent Bonacorso @ Papaya Films

Producer: Wojtek Skiba @ Papaya Films

Production Company: Papaya

Category: Gambling , Sports and leisure

Genre: Comedy , Visual VFX