WCRS' High Horsepower Betfair Spot Features Unconventional Racers
Today, Betfair – one of the world's largest online sports betting operators – launches a new campaign for their horseracing offering to coincide with the run up to The Cheltenham Festival.
Created by WCRS, the integrated campaign spans TV, digital and press and continues to build on Betfair’s brand idea “This is Play” and its deliberate move away from industry stereotypes.
The campaign dramatises how simple it is to bet using Betfair, which is brought to life through the introduction of a catchy mnemonic ‘Tap Tap Boom’, around which the creative centres.
The 30 second TV commercial was directed by Brent Bonacorso at Papaya and will be further supported by offer spots.
Mark Ody, Brand Director, Betfair, said: “People believe betting is exciting; and that betting with Betfair is even more exciting. Our new suite of ads brings this to life in a highly distinctive, enjoyable and engaging way. This really is play as it should be.”
Leon Jaume, Executive Creative Director at WCRS said: “In the Betfair world of ping pong playing cephalopods and eccentric bars we still love to see horses racing against each other – particularly if they are driving rally cars. This really is play.”
Account Manager: Nick Fokes, Max Taylor & Chess Darby
Creative Agency: WCRS
Creative Director: Orlando Warner & Joe Miller
Executive Creative Director: Leon Jaume
Producer: Eira Ellis & Jess Stott (Hogarth Worldwide)
Strategist: Georgina Murray-Burton, Alicia Gaworska
Media Agency: Arena
Music and Sound
Audio Post Production: Gramercy Park
Sound Design: Zak Kurtha & Richard Donaghue
Editor: Vee Pinot @ Gramercy Park Studios
Post Production / VFX
3D Artist: Kit Lawson, Mark Beardall
3D Artists: Ben Rodgers, Francisco Lima & Nuno Pereira
Post Production House: Grammercy Park Studios
Director: Brent Bonacorso @ Papaya Films
Producer: Wojtek Skiba @ Papaya Films
Production Company: Papaya
Category: Gambling , Sports and leisure
Genre: Comedy , Visual VFX