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Creative

WCRS and Generator's Max Fisher Travel the World with the Royal Navy

Generator, 1 year, 11 months ago

Rugby-loving recruit sails from Plymouth to pitch in new spot

WCRS and Generator's Max Fisher Travel the World with the Royal Navy

WCRS's celebrated Royal Navy campaign continues with this action packed and seamless film from Max Fisher.

The commercial took in locations from around the world, from Plymouth to the warm climes of Belize and Barbados as we cleverly follow a rugby-loving Navy recruit leaving his house through a mixture of locations both on and off ship - right up to his appearance on the pitch at a large scale rugby match in front of thousands of cheering fans.

Max connects each scene using clever transitions, building a montage that gives us the impression of one continuous journey for this young man from ordinary recruit, to fulfilled sailor and proud rugby team member.

Taking its cue from the previous commercials in the campaign, the film's central motif shows how the Navy can enrich the lives of its recruits in more ways than one.