Warner Bros. Appoints Brand & Deliver for UK Campaign
The UK’s largest family entertainment studio, Warner Bros. UK, has chosen Brand & Deliver to devise and create marketing promotions across two of its biggest evergreen titles, Scooby Doo and Tom & Jerry, throughout 2015.
Next year is going to be huge for Tom & Jerry, as everyone’s favourite cat and mouse duo celebrates its 75th birthday while proudly remaining one of the best loved cartoons of all time. Scooby Doo too is as popular as ever, currently holding the top spot in terms of DVD sales in the Family Entertainment category, trumping giants like Peppa Pig and Thomas the Tank Engine.
“We’re proud to be working with two such iconic family entertainment names”, said Rich Barnes, Managing Director of Brand & Deliver. “With a number of new DVD launches across both titles throughout the year and the 75th anniversary of Tom & Jerry bringing vast opportunity for partnerships and licensing, now is the ideal time for brands to begin conversations.”
Vanessa Andreis, Director of Promotions UK, Warner Bros., said: “Both Tom & Jerry and Scooby Doo have been on quite a journey since their creation back in the forties and sixties. We are looking forward to building a network of brand partnerships which will help keep these family favourites at the top of the DVD sales charts.”