Vungle Launches Creative Labs to Craft Better Mobile-app Ads
Vungle, the way developers put video ads in apps, has launched Vungle Creative Labs, a London-based team of artists, filmmakers, designers and interactive specialists which creates high-impact mobile video ad experiences resulting in some of the highest conversion/completion rates across any digital advertising channel.
Vungle Creative Labs brings together production, testing, media setup and optimization, all validated with data science, to develop high-quality premium creative. It uses testing and optimization tools, supported by machine learning, to provide developers, advertisers and publishers with top-level performance metrics. As part of Vungle's optimization suite, the team A/B tests creative to optimize placements and ensure the best possible user experience.
“The world of mobile ads is evolving and Vungle is leading this change,“ says Zain Jaffer, Vungle’s co-Founder and CEO. “Vungle Creative Labs showcases our in-depth understanding of what constitutes an excellent mobile ad experience that is contextually relevant, engaging and interactive for an optimal user experience. The team demonstrates sophisticated performance metrics and an unparalleled level of ROI for our clients.”
According to Si Crowhurst, who heads the group, “We noticed a lot of advertisers that produce creative and just hope it works. There was no science put into how it would perform. At Vungle, we own the entire stack, so have access to real time data that allows us to objectively see if our creative content is successful.”
This insight informs creative choices, enabling Vungle Creative Labs to be proactive and agile. The team continually studies the space, tests and innovates to develop creative best practices that are applied to everything it produces.
“Vungle Creative Labs helped us create culturally-relevant localized videos to tap into new markets,” said Julia Rosenbaum of Goodgame Studios, producer of the leading game Empire: Four Kingdoms. “Through creative development, testing and optimization, Vungle Creative Labs delivered an enhanced ad experience that has led to increased conversions and performance."
Vungle Creative Labs offers in depth knowledge gained from producing creative for a diverse client base. It provides highly customized consultation to clients that guides strategy based on campaign objectives and execution geared toward optimizing creative, including performance campaigns to acquire high quality users or brand campaigns to drive consumer engagement.
Vungle Creative Labs is connected with the Vungle Exchange, where brands can make programmatic ad buys for in-app video ads. The first-ever exchange built from the ground up for mobile video, the Vungle Exchange instantly serves high-resolution, high bit-rate 15- and 30- second video ads that are brand-safe, format agnostic and optimized for advertisers and publishers.