Volkswagen's 'Eyes on the Road' Wins 4 Golds at Effie China Awards
Volkswagen’s “Eyes on the Road” campaign by OgilvyOne Beijing, highlighting the dangers of texting and driving, has been honored as the night’s biggest winner at the Effie China Awards – earning 4 golds, including in Media Innovation and the new Influencers category. The wins boosted Ogilvy & Mather China (O&M) to the top as the most awarded creative agency this year – collecting a grand total of 12 accolades.
Hailed by marketers as a symbol of value, the Effie China Awards recognize and celebrate marketing effectiveness in the Greater China region.
“We are honored that our groundbreaking work for Volkswagen has been recognized by the industry for effectiveness – setting the benchmark in innovation to generate some of the biggest conversations around the brand,” said Chris Reitermann, CEO of O&M China.
O&M China won four golds, two silvers and six bronzes. Two of Lenovo’s ThinkPad campaigns won a silver and bronze award. O&M China’s “Convergence of Insights and Technology” campaign for Kimberly-Clark was honored with a silver. Clients Suning Appliance, Unilever, British Airways, Nikon and C’estbon bottled water were each awarded with a bronze.
“We are proud to have won across so many categories for both our Chinese and multinational clients. Our recognition proves that when we are committed to producing the most creatively influential work that is built on rich insights and sound strategy, it drives real business results for our clients,” said Mickey Chak, Chief Planning Officer, O&M China.
This year, Volkswagen’s “Eyes on the Road” won the high-profile Grand Prix and two silvers at Spikes Asia, followed by two silvers and a bronze at the China 4A Creative Awards.
In April, O&M Beijing was ranked first and Neo@Ogilvy Beijing was ranked eighth on Effie China Ranking 2014.
Category: Automotive , Cars