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Hires, Wins & Business

VML Singapore Wins Converse

Y&R - Asia, 2 years, 4 months ago

The iconic brand appoints the digital agency with an emphasis on social media

VML Singapore Wins Converse

Converse Singapore has appointed VML as its digital agency, to lead the brand’s digital efforts, with a special emphasis on social media management.

Converse is an iconic American fashion company, with three segments – Converse All Star, Converse Jack Purcell and Converse CONS. Over the years, it has been known for its distinct Star Insignia and its sneakers are a symbol of alternative fashion globally. 

An inherently forward looking brand, Converse continues to make efforts to speak to the Millennials in their language.

VML is tasked with growing this conversation on digital channels. VML will lead the platform and content strategy for the brand, to create a cohesive digital brand experience which helps grow the love and loyalty for the brand.

Tripti Lochan (pictured), CEO of VML said” “Converse is a top of line, trendy sneakers brand since the early 20th century. We are very excited to work with the brand in its endeavour to grow in Singapore.”

Category: Clothing/fashion , Shoes