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Hires, Wins & Business

VML Kicks Off 2015 With Key Account Wins in Malaysia

staging.lbbonline.com, 2 years, 7 months ago

Tasked with creating the CRM and rewards programme for RW Genting

 VML Kicks Off 2015 With Key Account Wins in Malaysia

Digitally-led marketing agency VML has added major accounts in Malaysia including RW Genting.

RW Genting has tasked VML with the mandate to grow the membership and usage of their CRM and rewards programme, Genting Rewards Plans. VML is leading an omni-channel activation to achieve this objective, which includes digital media, social content and on-venue interactive installations during the CNY period.

Tripti Lochan, CEO VML said: “Malaysia is an important market for us in this next phase of our regional growth.  Over the last few years, we had been servicing our clients in Malaysia through our Singapore office."

"These wins are not only exciting because we will be able to value-add to their business goals, but it also marks the beginning of a physical presence out of KL! The work we have been awarded with these brands marks the beginning of an exciting journey for us," she added.