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Hires, Wins & Business

Vincent Digonnet Appointed to Chief Growth and Transformation Officer for Razorfish International

Razorfish, 2 years, 8 months ago

His new role is set to provide insights from Asia to drive global growth at Razorfish

Vincent Digonnet Appointed to Chief Growth and Transformation Officer for Razorfish International

Razorfish has announced that Vincent Digonnet, former executive chairman APAC, has been promoted to a new role in Razorfish’s International network, chief growth and transformation officer.

In this new role, Digonnet will work to replicate Razorfish’s growth and transformation success in APAC, sharing the innovations and dynamic business practices of Asia with the rest of the international Razorfish network and clients.

Razorfish CEO international Michael Karg talks about the success of Razorfish in the Asia Pacific region: “In 2015, Razorfish stands as the only agency formally recognised as a leader by both Gartner and Forrester, our APAC teams are now the established partners of choice for global brands and technology collaborators.”

Commenting on Digonnet’s contribution to this success, Karg says: “The transformation of our APAC business was driven by Vincent Digonnet. Since joining to lead the Razorfish APAC team in 2010, Vincent has fundamentally transformed our operations in APAC. Under Vincent’s visionary leadership, growth at Razorfish in APAC has doubled.”

He says Razorfish APAC teams have established a highly differentiated offering, forming technology centers of excellence across the region that have delivered business transformational, award-winning work for Razorfish clients including Nike China, ASUS, Pepsi, P&G’s Pampers and P&G’s Vidal Sassoon.

"These centers are successfully networked, enabling clients across the region to benefit from specialists in technology platform builds, strategic consulting, brand building, retailing and commerce, experience design and more.”

Razorfish’s position as a leader of digital agencies and business consultancies in APAC has been endorsed in both Gartner’s global Magic Quadrant for Global Digital Marketing Agencies report, and Forrester’s China Wave report.

For over 18 months, Digonnet has been sharing his thought leadership on how China is '10 Years Ahead' when it comes to innovative thinking. This type of business innovation is well noted online, where brand-building initiatives directly linked to e-commerce (social commerce) have blazed a trail through China, before now being widely aspired to by marketers in the West.

Digonnet states: “Asia is a powerhouse of innovation, I’ve been speaking to business leaders the world-over about this for more than a year. I’m proud to now show Razorfish forms part of the active legacy of business innovation coming from APAC."

"In my new role, I’ll be sharing the innovation, the knowledge and the dynamic business practices of the APAC region with global business leaders, both our clients and Razorfish’s leaders throughout the world," he said.

"I look forward to transforming businesses outside APAC with the innovative thinking and technologies that have driven the East to emerge as world-leaders in our industry.”

Digonnet will move to join the international leadership team in Europe. He will begin to engage with Razorfish’s international clients and teams immediately.