Veteran Industry Leader Dee Tagert Launches Sage Ideas
Dee Tagert has some insights she’d like to share with you, and they can only be described as sage ideas. Indeed, that’s the name of the new management and talent consultancy this veteran industry leader has just launched in New York.
Sage Ideas will draw on Tagert’s wide range of experience in advertising, production and post production industries at such renowned companies jumP (where she was Managing Director and Partner), as well as at agencies JWT and R/GA and at production companies such as RSA and Levinson, Israelson & Bell. As an industry guru, seer and consigliere-for-hire, she brings real-world, hands-on know-how on everything from budgets to workflow to staffing to strategic direction. At Sage Ideas, her mission is to help creative people manage their companies smarter and achieve measurable results.
Why launch Sage Ideas? Tagert says these are uneasy times for owners of companies that service ad agencies and clients, and her insights can help make a difference. “Our industry as a whole is in a state of flux and facing great challenges,” says Tagert, who has held top leadership positions with both the AICE’s New York Chapter as well as on its International Board. “I wanted to take the sum total of my expertise and knowledge and share it with multiple people and businesses, instead of just deploying it on behalf of one entity.”
This knowledge has been gleaned over years spent in the industry, during which time Tagert has held senior positions on both the agency and vendor sides, with the latter covering everything from live action production to creative editorial and design and VFX. “My goal is to work with clients across the spectrum,” she says. Current Sage Ideas clients include two production houses, a music studio and several editorial shops.
What’s the biggest benefit Sage Ideas can bring its clients? “Often it’s just knowing what mistakes not to make,” says Tagert. “I think one of my greatest skills is in seeing the big picture and beyond in terms of where the business is heading and how to prepare yourself for it.
“I also think partnerships can be complicated things,” she continues. “It can be very useful to have an independent and objective set of eyes taking a fresh look at what you’re doing. It can be just a small adjustment that a company needs to make, after which everything falls into place. That’s what I can bring to the party.”
Sage Ideas enters a unique niche in the production and post industries, Tagert says. “There is no legacy of management consultants or time-honored business textbooks to turn to for guidance in this business,” she points out. “Running a successful company can be a self-taught experience, and often these lessons are learned the hard way. My job is to help smooth that process along, and provide some depth and experience, whether it’s for a talent search, a restructuring, a re-organization, help with accounts receivable, just about anything.”