VCCP Changes the Game with Gorgeously Scenic McLaren Spot
McLaren redefined the hyper car with the McLaren P1. And then brought new meaning to the super car with the 650S. Now, the game has changed for sports cars too.
Shot in The Tabernas Desert in Spain, VCCP and McLaren’s latest film showcases their groundbreaking new sports car, the 570s.
We watch as the sun rises on the horizon, burning, imposing and seemingly growing before us. The 570s races towards it, fearless, effortless, and as it gains momentum we see the power shift. The engine booms with ferocity as we recognise a truly game-changing moment in the automotive history.
The film launches online in the UK, Germany and the US and is supported by digital and social.
Agency Production: Becky Grove
Art Director: Rob Ganguly
Copywriter: John MacLaughlin
Creative Agency: VCCP
Executive Creative Director: Darren Bailes, Colin Byrne
Executive Producer: Dan Scott-Croxford
Planner: Jenny Una
Post Production / VFX
Colourist: Paul Harrison
Flame: (Lead) Jason Watts
Flame Artists: Andy Copping, David Clifton
Post Production House: Finish
Producer: Cheryl Payne
Director: CD Morrish
Production Company: Stink
Category: Automotive , Cars