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VCCP Changes the Game with Gorgeously Scenic McLaren Spot

VCCP, 1 year, 11 months ago

Beautiful ad directed by CD Morrish through Stink unveils the McLaren 570s

VCCP Changes the Game with Gorgeously Scenic McLaren Spot

McLaren redefined the hyper car with the McLaren P1. And then brought new meaning to the super car with the 650S. Now, the game has changed for sports cars too.

Shot in The Tabernas Desert in Spain, VCCP and McLaren’s latest film showcases their groundbreaking new sports car, the 570s.

We watch as the sun rises on the horizon, burning, imposing and seemingly growing before us. The 570s races towards it, fearless, effortless, and as it gains momentum we see the power shift. The engine booms with ferocity as we recognise a truly game-changing moment in the automotive history.

The film launches online in the UK, Germany and the US and is supported by digital and social.

Creative Agency

Agency Production: Becky Grove

Art Director: Rob Ganguly

Copywriter: John MacLaughlin

Creative Agency: VCCP

Executive Creative Director: Darren Bailes, Colin Byrne

Executive Producer: Dan Scott-Croxford

Planner: Jenny Una

Post Production / VFX

Colourist: Paul Harrison

Flame: (Lead) Jason Watts

Flame Artists: Andy Copping, David Clifton

Post Production House: Finish

Producer: Cheryl Payne

Production Company

Director: CD Morrish

Production Company: Stink

Category: Automotive , Cars