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Creative

VCCP Champions the Black Swan for McLaren's Latest Super Car Spot

VCCP, 2 years, 6 months ago

Outsider's Dom & Nic shoot remarkable launch film for the McLaren 570S

VCCP Champions the Black Swan for McLaren's Latest Super Car Spot

VCCP has launched a two-minute film promoting the McLaren 570S, their latest super car.

It opens in a wind tunnel. As we pan out, we see a black swan – the symbol of the improbable – flying against a fierce wind, as the voiceover describes the history of the bird. 

Suddenly, the wind dissipates, and we cut to the car. The camera sweeps around it, capturing the lines and the beauty of the vehicle. The film aims to highlight the 570S as McLaren’s next "black swan moment.”


Creative Agency

Account Manager: Abby Fox

Creative: Steve Dodd, Josh Dando

Creative Agency: VCCP

Creative Director: Colin Byrne

Senior Account Director: Clare Greenhalgh

Senior Planner: Jenny Unna

TV Producer: Ellie Gibb

Music and Sound

Sound Mix: Aaron Reynolds- Wave

Offline

Edit Company: Final Cut

Editor: Ed Cheesman

Post Production / VFX

Post Production House: MPC

Production Company

Director: Dom & Nic

DOP: Alex Barber

Producer: John Madsen

Production Company: Outsider

Category: Automotive , Cars

Genre: Dialogue , Visual VFX