Valerie Petrusson Returns to Beast as President
Creative editorial company Beast has named post production industry veteran Valerie Petrusson as President. A co-founding member, Petrusson returns to Beast after steering sales and marketing for commercial and feature projects at parent company Deluxe. In her new role, Petrusson will be responsible for overseeing Beasts seven offices across New York, Santa Monica, San Francisco, Chicago, Atlanta, Detroit and Austin.
Valerie has an insiders perspective and flawless track record at both Beast and Deluxe, so shes the ideal leader for this expanding group, said Stefan Sonnenfeld, CEO, Deluxe Creative Services.
"Beast holds a special place in my heart," Petrusson shared. "Ive gained invaluable knowledge working in the boutique business as well as the corporate world. This experience will allow me to navigate Beast to the next level creative. Our editors are some of the best in the industry, so its an absolute joy to be working with them on a day-to-day level again."
Petrusson will be based in the Santa Monica office but frequently engages with all facilities in the Beast network. She co-founded Beast in 2006 and headed up the company until transitioning to Deluxe corporate in 2012. Prior to Beast, Petrusson served as a professional consultant to editorial companies, recruiting talent, helping to devise advertising and marketing strategies, and working with management to enhance efficiencies and profits. She began her career over two decades ago while working with boutique editorial houses in Los Angeles and San Francisco, where she established both a loyal clientele and strong community presence.