U.S. Navy Awards National Advertising Contract to Y&R
Y&R has confirmed that it has been named Agency of Record for the United States Navy. Effective July 20, Y&R will lead an elite group of agency teams handling advertising across all channels including digital and mobile platforms, account and media planning, research, public relations and events.
According to the Department of Defense announcement, the U.S. Navy contract is valued at $84.4 million for a one-year fixed-price. The contract also comes with four one-year, optional extensions that could bring the total value of the award to $457.4 million by the contract's 2020 expiration date, if all options are exercised.
“Y&R has just been recruited, and we are reporting for service. From this moment on, we make the Navy’s mission our mission and are committed to helping them recruit the best, talented minds into service of our country,” said David Sable, Global CEO, Y&R. “We are now entrusted with one of our country’s most important government assignments. This is a chance to not only do good work, but also to do good in the world.”
Category: Corporate and social , Forces