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Hires, Wins & Business

Urban Grupo de Comunicación Opens New Office in Asunción, Paraguay

staging.lbbonline.com, 2 years, 11 months ago

Agency further consolidates its presence in the region

Urban Grupo de Comunicación Opens New Office in Asunción, Paraguay

The conclusion of 2014 opens up a whole new chapter in the history of Urban Grupo de Comunicación, the most awarded Public Relations firm in Argentina and the top choice for national and international businesses. The consolidation of the agency is represented by its commitment towards regional expansion, with the inauguration of Viento Sur Urban, its new office in Paraguay.

Viento Sur Urban is the result of the merger between Viento Sur, The Public Relations and Communications agency of the ICON Group - Industrias Creativas Oniria, a network of creative agencies composed of Oniria\TBWA, Brandon, Analógica, La Vereda, Teixido, Pública, among others, and Urban Grupo de Comunicación. Focusing on Urban's distinctive know-how, Content PR, Viento Sur-Urban emerges as an agency providing comprehensive services with outstanding knowledge and experience in Mass Consumption, Nutrition and Health, Retail, Financial Services, Corporate Communication, Lifestyle, Technology, Energy, Agriculture, Government, Sports, Entertainment and Sustainability. 

The Asunción team, in the care of Alexandra Niz and Jorge Gomez, joins the teams of Urban Grupo de Comunicación in Buenos Aires, Santiago de Chile and Bogotá. The agency combines strategic planning with creative thinking, to achieve high impact results for its clients. Its portfolio includes Unilever, General Motors, Itaú bank, Miller Lite, Vinos del Mundo, and WWF, among others.

''From our regional hub in BA, we are tremendously excited to be able to take our know-how to partners who share our vision and passion. For us, it is a great challenge, and we are committed to consolidating the growth of the agency at an international level and including new talent in our project. In Viento Sur, we have found the best partner in the market, and a great learning opportunity as well'', said Silvia Maggiani, VP and co-founder of Urban Grupo de Comunicación.

"This partnership seeks to leverage and further develop the Brand & Content PR service. Without a doubt, this is a very powerful tool among companies' communication plans. Today, thanks to this partnership ICON introduces one of the most important companies of the region into the local market," stated Camilo Guanes, Executive Creative Director of ICON group.

With this inclusion, the agency founded by Verónica Cheja, Silvia Maggiani and Gabriela Korovsky almost 20 years ago reinforces its development and further consolidates its presence in the region.​