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Editors' Choice

Unilever's Walking Talking Tree Moves to the City to Escape Deforestation

Ogilvy & Mather UK, 2 years, 1 month ago

Editors' Choice: O&M UK and DAVID Buenos Aires partner up to raise awareness of one of the main causes of global warming

Unilever's Walking Talking Tree Moves to the City to Escape Deforestation

Ahead of the United Nations Conference on Climate Change in Paris, Unilever is raising awareness of one of the main causes of global warming: deforestation. Stopping deforestation is an urgent priority in tackling climate change. To do this, DAVID Buenos Aires, in collaboration with Ogilvy & Mather London, created the film, Farewell to the Forest, which aims to bring what is perceived to be a distant problem into people’s everyday lives.

Unilever believes that as a business, it is crucial to operate sustainably and to help consumers live sustainably, that’s why they are inviting people to show their support for the climate change cause at https://brightfuture.unilever.com. In partnership with WWF - the world’s leading conservation organization - they will help protect one million trees in two of the most threatened forest areas in the world, Brazil and Indonesia.

The campaign complements Unilever’s wider plan to source 100% of their agricultural raw materials sustainably and halve the environmental footprint of the making and use of their products by 2020.


Creative Agency

Account Director: Lucila Mengide, Gemma Thompson

Account Executive: Yanina Perez, Sejal Jain

Account Manager: Gerard Duran

Business Affairs: Karen Roche

Business Director : Marine Lacoudrée

Creative: Arthur Amorim Monteiro

Creative Agency: DAVID Buenos Aires/Ogilvy & Mather

Creative Director: Federico Plaza Montero, Nicolás Zarlenga

Executive Creative Director: (DAVID) Joaquin Cubria, Ignacio Ferioli

Executive Creative Directors: (O&M) André Laurentino

Executive Director: Brenda Morrison Fell

Head of Production: Veronica Beach

Managing Partner: Eva Rausch

Planner: Jodi Shelley

Music and Sound

Audio Post Production: Final Cut

Composer: Aquilo

Executive Producer: Michelle Corney

Music Supervision: Big Sync Music

Sound Mix: Patch Rowland

Offline

Edit Assistant: Mike Radforth

Edit Company: Final Cut

Editor: Ashley Kraemer

Executive Producer: Michelle Corney

Post Production / VFX

Colourist: Mick Vincent

Online Artist: David Wishart

Post Production House: The Mill

Producer: Amy Cooper

Production Company

Director: Nico Perez Veiga

DOP: Lol Crawley

Executive Producer: Gaby Carcova, James Sorton

Line Producer: Sofia Ruival, Shirley O’Connor, Debbie Ninnis

Production Assistant: India Bradshaw

Production Company: PRIMO, (UK) Pulse Films

Production Manager: Ash Lockmun

Category: Corporate and social , Environmental

Genre: Scenic , Storytelling , Visual VFX