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Hires, Wins & Business

Über Content Names Bethany MacMillan Director of East Coast Sales

staging.lbbonline.com, 2 years, 12 months ago

Bethany joins from Human, where she worked as Head of Sales

Über Content Names Bethany MacMillan Director of East Coast Sales

Über Content has announced the hire of Bethany MacMillan as the production company’s new Director of East Coast Sales. Headed by Owners/Executive Producers Phyllis Koenig and Preston Lee, Bethany brings long-lasting industry relationships and a distinctly forward-thinking sales approach to represent the tremendously talented and diverse group of filmmakers at Über Content.

When Über Content approached Bethany, it was the cachet of the company and the opportunity to return to a tight-knit team environment that appealed to her. “Phyllis and Preston have a really wonderful sense of managing the Über brand,” Bethany says. “They are so respected and recognized within the industry, not only for the talent on the roster and the strong level of content they create, but also for the way that they work with clients - and that something I’ve always admired.”

Bethany joins Über with a wealth of experience proactively connecting the creators of top-level advertising work. A self-proclaimed pop culture junkie who wanted to work in advertising from a young age, Bethany studied Film and English Literature at Tufts University before moving to New York. Bethany’s experience working with top industry players began in 2002 when she met Tim Merjos of MJZ.  Merjos hired Bethany for her first sales position, where her natural knack for the role quickly became apparent. She helped to handle the east coast sales for MJZ over the next 3 years, before joining Human, where she worked in-house as Head of Sales for the same length of time.  

Bethany was brought on to HSI by veteran rep Barrie Isaacson, where she remained for 4 years before joining Barrie at her own independent repping firm, Barrie Isaacson Management.  Her first time not working at a dedicated in-house position, Bethany was able to work with a range of production and post production companies across the spectrum. After nearly 5 years, Bethany left to start her own sales repping company, quickly amassing a notable roster of production and post production shops.   

Thrilled to land at a company so aligned with her goals, Bethany and Friday (Bethany’s dog, who, as a bonus, will act as the newly überized company mascot) take the post at Über Content’s brand new east coast office in New York’s Meatpacking District.  Bethany will be rounding out the strong team dedicated to Über’s sales efforts nationwide, with Director of West Coast Sales Irma Rodriguez in Los Angeles, and Chris Brown of Baer Brown Reps in the Midwest.

Genre: People