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Creative

twofifteenmccann Begins the Greatest Hunt in Gaming History for Halo 5

McCann North America, 2 years ago

Agency launches digital 'Visualizer' experience created with Active Theory

twofifteenmccann Begins the Greatest Hunt in Gaming History for Halo 5

In March, Xbox and its agency, twofifteenmccann, aired cryptic 15-second teasers that cast doubt on the reputation of Master Chief, introduced a potential new hero and began the countdown to the launch of the newest Halo game.  Last week, part one of the official launch campaign for Halo 5: Guardians aired.  The spot, “A Hero Falls”, announced the “death” of the Master Chief, stunning news indeed.  Then Xbox went silent. This Sunday, during the season finale of Fear the Walking Dead, the reason for the silence became clear when part 2 of the campaign – “The Hunt Begins” – shed tantalizing new light on the hunter and the hunted, revealing what happened on that alien planet where the Master Chief “died”. But now we (again) question the Master Chief’s allegiance. Is he a Traitor? Who wins in this “Greatest Hunt in Gaming History”?? 

A key supporting element of the launch is a digital “Visualizer” experience, created with Active Theory, that aggregates all social conversation and user-generated content into a unique 3D particle animation visualization. Each particle represents a fan comment (posted from directly inside the experience, Tweet, Instagram post, YouTube video/comment, Reddit thread, etc). The experience went live last week and will transition along with the audience’s changing perspectives in “The Hunt Begins”.  




Full Credits

AGENCY: twofifteenmccann

CHIEF CREATIVE OFFICER:  SCOTT DUCHON

CREATIVE DIRECTOR: NEIL BRUCE

CREATIVE DIRECTOR: EZRA PAULEKAS

ART DIRECTOR: STEVE COUTURE

ART DIRECTOR: RYAN CARVER (VISUALIZER)

DIRECTOR OF INTEGRATED PRODUCTION: ALEX SPAHR

PRODUCER: BEN LATIMER

SR PRODUCER: ALEX LEE (VISUALIZER)

ASSISTANT PRODUCER: BRANDON CHEN

BUSINESS DIRECTOR: PETER GOLDSTEIN

ACCOUNT DIRECTOR: DREW PORTER

ASSISTANT ACCOUNT EXECUTIVE: SAM BRODY

DIRECTOR OF BUSINESS AFFAIRS: MARYBETH BARNEY

 

PRODUCTION: Xbox Osiris A Hero Falls/The Hunt Begins

PRODUCTION COMPANY: FURLINED                      

DIRECTOR: HENRY HOBSON

PRESIDENT: DIANE MCARTER

EXECUTIVE PRODUCER: ROBERT HERMAN

PRODUCER: ARISTIDES MCGARRY

PRODUCTION MANAGER: DOMINIKA WOSIK

1ST AD: JOHN LOWE

DoP: ALWIN KUTCHLER

PRODUCTION DESIGNER: JOHN BEARD

1ST AC: JOHN EVANS

GAFFER:  JULIAN WHITE               

 

PRODUCTION SERVICE (UKRAINE): RADIOAKTIVE FILMS

SERVICE EXECUTIVE PRODUCER: DARKO SKULSKY

SERVICE PRODUCER: SASHA BEVKA

1ST AD: DENNIS SONIN

ART DIRECTOR: VLADIMIR RADLINSKIY

WARDROBE: VASYL BONDARENKO

MAKEUP: IRINA BELINA 

SFX CREW: SNOWBUSINESS & ALEXANDR SUVOROV

PRODUCTION MANAGER: NICK SEMKO

 

PRODUCTION SERVICE (ICELAND): TRUE NORTH

LINE PRODUCER: RAFNAR HERMANNSSON         

PRODUCTION MANAGER: JÓN LINDSAY

ASSISTANT DIRECTOR: HARPA ELISA PORSDOTTIR            

LOCATION: FRIKKI ÁSMUNDSSON

PILOT: JON "SPADI" BJORNSSON

COORDINATOR: GUÒRÚN LILJA MAGNÚSDÓTTIR

LEGACY EFFECTS SUPERVISOR:  J. ALAN SCOTT

KEY ARTIST: BLAKE BOLGER

KEY ARTIST: IAN STEVENSON

KEY ARTIST:  JESSE GEE

ART DEPARTMENT: DAVE MERRITT, DAMIAN FISHER, MICHELLE DEVILLE, TRACY ROBERTS, DAVE MONZINGO, MARILYN CHANEY, GREG SMITH, JOHN CHEREVKA, WON SONG, MARK KILLINGSWORTH, BRIAN CLAUS, MIKE WILLIAMS, GARY YEE, FRANK RYDBERG, WALTER PHELAN, DEREK ROSENGRANT, CHRIS ZEGA, MAZENA PUKSTO, TOM OVENSHIRE, NICK SELDON, JAIME SISKA, JAMES SPRINGHAM, AJ VENUTO,  JAKE ROANHAUS, BRIAN DOOLEY, CHRIS GROSSNICKLE


EDITORIAL: ROCK PAPER SISSORS

EDITOR: STEWART REEVES

ASSISTANT EDITOR: BEN REESING

ASSISTANT EDITOR: JASMINA ZAHARIEVA

PRODUCER: LEAN CARNAHAN-DOGRUER

EXECUTIVE PRODUCER: ANGELA DORIAN 

EXECUTIVE PRODUCER: LINDA CARLSON

                               

VISUAL EFFECTS: METHOD STUDIOS

EVP, GLOBAL PRODUCTION: GABBY GOURRIER

EXECUTIVE PRODUCER: STEPHANIE GILGAR

PRODUCER: PIP MALONE

VFX SUPERVISOR: BEN WALSH

COORDINATOR: JULIE OSBORN

2D LEAD: IAN HOLLAND

COMPOSITING SUPERVISOR: BRIAN DELMONICO

CG SUPERVISOR: BRIAN BURKE

ANIMATION SUPERVISOR: KEITH ROBERTS

                               

MUSIC & SOUND DESIGN: PIVOT

CREATIVE DIRECTOR:  GUY AMITAI

EXECUTIVE PRODUCER:  JONAS HOLST

“A HERO FALLS” COMPOSER:  GUY AMITAI, ERIK-JAN GROB 

“A HERO FALLS” SOUND DESIGN: NATI ZEIDENSTADT

“THE HUNT BEGINS” COMPOSER: GUY AMITAI

“THE HUNT BEGINS” SOUND DESIGN: NATI ZEIDENSTADT, NEIL DEVLIN

                               

MIX STUDIO: LIME

MIXER: ROHAN YOUNG

MIXER: JEFF MALEN

EXECUTIVE PRODUCER: SUSIE BOYAJAN

 

Xbox Osiris Visualizer

PRODUCTION

PRODUCTION COMPANY: ACTIVETHEORY                       

CREATIVE DIRECTOR: ANDY THELANDER

INTERACTIVE DIRECTOR: MICHAEL ANTHONY

EXECUTIVE PRODUCER: NICK MOUNTFORD

SENIOR PRODUCER: ANNIE CHEN

DEVELOPER: RACHEL SMITH

DEVELOPER: NATHAN GORDON

DEVELOPER: BRAD PETERS

DESIGNER: RAFAEL DANTE


Category: Gaming , Sports and leisure

Genre: Action , Visual VFX