TWIN of The Sweet Shop Shoot Latest Beats By Dre
TWIN have recently directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through their production company in the US, RESET.
‘The Game Starts Here’ via R/GA features All-Black’s captain Richie McCaw preparing for the Rugby World Cup in New Zealand’s South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.
Since releasing online a week ago, the film has racked up almost four million views.
TWIN are represented by The Sweet Shop in Australasia.
Advertiser: Beats by Dre: Omar Johnson & Diallo Marvel
Art Director: Ciaran McCarthy
Copywriter: Edwin Latchford
Creative Agency: R/GA|Hustle
Producer: Davis Priestley
DOP: Lachlan Milne
Editorial & Online: Brad Waskewich, Arcade Edit
Executive Producer: Fiona King
Line Producer: Nicole Crozier & Andy Mauger
Production Company: RESET
Line Production: The Sweet Shop
Genre: Music performance , Storytelling , choreography