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TWIN of The Sweet Shop Shoot Latest Beats By Dre

The cinematic spot via R/GA features Rugby World Cup All-Black Captain Richie McCaw

TWIN of The Sweet Shop Shoot Latest Beats By Dre

TWIN have recently directed a new spot for Beats By Dre to coincide with the 2015 Rugby World Cup through their production company in the US, RESET.

‘The Game Starts Here’ via R/GA features All-Black’s captain Richie McCaw preparing for the Rugby World Cup in New Zealand’s South Island, alongside shots of a local Kapa Haka group performing an original haka written exclusively for Beats by Dre by composer Inia Maxwell.

Since releasing online a week ago, the film has racked up almost four million views.

TWIN are represented by The Sweet Shop in Australasia.


Advertiser: Beats by Dre: Omar Johnson & Diallo Marvel

Creative Agency

Art Director: Ciaran McCarthy

Copywriter: Edwin Latchford

Creative Agency: R/GA|Hustle

Producer: Davis Priestley

Production Company

Director: TWIN

DOP: Lachlan Milne

Editorial & Online: Brad Waskewich, Arcade Edit

Executive Producer: Fiona King

Line Producer: Nicole Crozier & Andy Mauger

Production Company: RESET

Line Production: The Sweet Shop

Genre: Music performance , Storytelling , choreography