Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

TV Host Elaine Lui Gets Haunted for Lowe Roche's 'Fearless Challenge'

Mullen Lowe North America, 2 years, 11 months ago

Canadian personality enters a haunted house to raise money for Canadian Cancer Society

TV Host Elaine Lui Gets Haunted for Lowe Roche's 'Fearless Challenge'

TV host and blogger Elaine Lui ​​has faced her greatest fear - being in a haunted house - to raise money for the Canadian Cancer Society.

To support the Canadian Cancer Society's new signature fundraiser, the Fearless Challenge, Elaine Lui​(Lainey Gossip) ​pledged $1000 to face her fear of being in a haunted house. She has met her fundraising goal, and now you can see her, just in time for Halloween, getting extremely freaked out in a dark and scary house. 

The ​Fearless Challenge, ​was ​created by​ Toronto-based​ Lowe Roche, for the Canadian Cancer Society.


Creative Agency

Creative Agency: Lowe Roche

Category: Charity , Corporate and social

Genre: People , Stunts