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Toyota Shares Love for Dads with Touching Father's Day Film

Saatchi & Saatchi Worldwide, 2 years, 4 months ago

Saatchi LA launches campaign giving dads the appreciation they deserve

Toyota Shares Love for Dads with Touching Father's Day Film

On average, Americans spend $7.4 billion less on Father’s Day gifts than they spend on Mother’s Day. In fact, 30% of children don’t even call their dads on Father’s Day.

In an effort to connect with consumers in meaningful and relevant ways this Father’s Day, Toyota and Saatchi LA are collaborating to give dads the appreciation they deserve, setting out to literally bring families together for Father’s Day.

Toyota and Saatchi LA began by scouring the streets of Los Angeles asking people what they got their dad for Father’s Day last year. Many admitted to giving a terrible gift they put little thought into, while several others confessed to giving no gift at all.

As the filming for the project wrapped, Toyota selected one subject interviewed during the campaign, and brought him home to Wyoming to surprise to his dad. They documented the trip on film, from taking off in a plane to delivering him home in a Camry.

The campaign builds on Toyota’s continued efforts to draw awareness around the importance of fostering close connections with dad’s everywhere across the country. During this year’s Super Bowl campaign for the Bold 2015 Camry, Toyota honored one dad’s love for his daughter by showing how the Camry was there for all of those cherished memories.

Creative Agency

Account Director: Carla Tanchum

Account Executive: Tracey Horwitz

Art Director: John Kritch

Business Director : Keli Christy

Business Manager: Kate Bestic

Chief Creative Officer: Jason Schragger

Content Producer: (Sr) Pamela Parsons

Copywriter: Nick Cade

Creative Agency: Saatchi LA

Creative Director: Erich Funke

Director of Integrated Production: (Exec) Lalita Koehler

Group Account Director: Erica Baker

Head of Production: (Coordinator) Anthony Circo

Head of TV / Production: Sara Seibert

Planning Director: Evan Ferrari

Project Manager: Chris Crockett

Music and Sound

Sound Design: Loren Silber @ Lime Studios


Edit Assistant: Zoe Mougin

Edit Company: Cosmo Street

Editor: Bill Chessman

Executive Producer: Yvette Sears

Producer: Marie Mangahas

Post Production / VFX

Colourist: CO3, Stefan Sonnenfeld

Post Production House: Brickyard

Producer: Diana Young

Visual Effects: Patrick Poulatian

Production Company

Director: Ivan Cash

DOP: Daniel Addelson

Executive Producer: Melissa Abe

Line Producer: Asori Soto

President: Ivan Cash

Production Company: Cash Studios

Category: Automotive , Cars

Genre: People