Toyota Indonesia's First Ever TV Ad Captures the Spirit of the Country
Toyota, the biggest seller of cars in Indonesia commissioned Saatchi & Saatchi Indonesia to create a corporate TVC capturing the new spirit of Indonesia. A first for Toyota.
Indonesia is progressing both social and economically at a rapid rate. This film captures that spirit and aims to inspire and appeal to a younger, cool and sophisticated audience whilst maintaining their overall position of ‘Moving Forward’.
Saatchi’s ECD, Alex Tagaroulias says, “It was great fun working with a progressive client who gave us room to breathe. And collaborating with the amazing German/Italian director Mario Zozin, who not only captured the essence of our story but added flair to this anthemic piece, was an absolute joy.”
Advertiser: Toyota Indonesia
Creative Agency: Saatchi & Saatchi Indonesia
Art Director: Wijaya Panjalumurti, Eddu Enoary Eigven
Copywriter: Laurentius Erik
Executive Creative Director: Alex Tagaroulias
Producer: Fiully Santini
Post Production / VFX
Post Production House: Prodigi House
Director: Mario Zozin
Production Company: Lynx Film, The Sweet Shop
Category: Automotive , Cars