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Toyota Indonesia's First Ever TV Ad Captures the Spirit of the Country

Saatchi & Saatchi Worldwide, 2 years, 10 months ago

Editors' Choice: Saatchi Indonesia launches new spot directed by Mario Zozin

Toyota Indonesia's First Ever TV Ad Captures the Spirit of the Country

Toyota, the biggest seller of cars in Indonesia commissioned Saatchi & Saatchi Indonesia to create a corporate TVC capturing the new spirit of Indonesia. A first for Toyota. 

Indonesia is progressing both social and economically at a rapid rate. This film captures that spirit and aims to inspire and appeal to a younger, cool and sophisticated audience whilst maintaining their overall position of ‘Moving Forward’.

Saatchi’s ECD, Alex Tagaroulias says, “It was great fun working with a progressive client who gave us room to breathe. And collaborating with the amazing German/Italian director Mario Zozin, who not only captured the essence of our story but added flair to this anthemic piece, was an absolute joy.”


Advertiser: Toyota Indonesia

Creative Agency

Creative Agency: Saatchi & Saatchi Indonesia

Art Director: Wijaya Panjalumurti, Eddu Enoary Eigven

Copywriter: Laurentius Erik

Executive Creative Director: Alex Tagaroulias

Producer: Fiully Santini

Post Production / VFX

Post Production House: Prodigi House

Production Company

Director: Mario Zozin

Production Company: Lynx Film, The Sweet Shop

Category: Automotive , Cars

Genre: People