Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Tony Hawk Pulls Some Crazy Stunts in BSSP's Street Race for MINI

staging.lbbonline.com, 2 years, 10 months ago

Hawk performs a side-by-side stunt with professional rally car driver Guerlain Chicherit

Tony Hawk Pulls Some Crazy Stunts in BSSP's Street Race for MINI

In a global campaign for the launch of the new MINI John Cooper Works, Sausalito-based agency BSSP has created the ultimate product demo juxtaposing the car’s spins and moves against those of legendary skateboarder Tony Hawk. Hawk performs a side-by-side pas de deux with professional rally car driver Guerlain Chicherit, as each shows off a variety of stunts.

“To launch the most powerful MINI yet, we wanted to create a spot that appealed to gearheads and adrenaline junkies alike,” explained Steve Mapp, creative director at BSSP and the director of the spot. “So, working with Tony Hawk and Guerlain Chicherit seemed like a perfect fit. And like MINI itself, both athletes are celebrated for their own originality and style.” The spot concludes with an epic shot of Hawk spinning a 540 above the MINI John Cooper Works, as the car revolves rapidly on the ground. 

The team, along with the guys at 900 Films, also shot a behind-the-scenes video, which includes commentary by Tony Hawk and Guerlain Chicherit. In it, Hawk, a MINI owner and fan, notes that the new car has the same kind of maneuverability as a skateboard, giving it high praise for drivability, performance and speed.



Advertiser

Advertiser: MINI

Creative Agency

Creative Agency: BSSP

Associate Creative Directors: Mark Krajan

Creative Director: Steve Mapp

Executive Creative Director: John Butler

Music and Sound

Music Production: Johnny Random

Offline

Edit Company: Doug Walker, Beast Editorial

Production Company

Director: Steve Mapp

Executive Producer: Adrienne Cummins

Producer: Stacy McClain

Production Company: Tool

Category: Automotive , Cars

Genre: Stunts