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TMW Unlimited Reveals the Real Culprit Behind Headaches for Nurofen, 2 years, 8 months ago

Agency enlists Google to figure out what the UK blames for its headaches

TMW Unlimited Reveals the Real Culprit Behind Headaches for Nurofen

Nurofen reveals the causes of headaches in the UK in a new digital and social media campaign.

The digital campaign, which was created by TMW Unlimited, includes an online film showing a day in the life of a headache in the UK.

To inform the video, TMW Unlimited tracked social media and Google searches to find out what people are blaming for their headaches, such as traffic delays and too much work. Google was enlisted to run a similar search on its search engine. The phrases that were mentioned the most were used in the film and supporting campaign activity. 

The film explains that the real source of headaches is not external stresses and annoyances, like bad wifi or screaming toddlers. Headaches come about when the muscles in the head get strained. Nurofen targets these muscles fast, the ad says. The end line is: “Nurofen. We see headaches differently.”

The 35-second video will run on YouTube and a specially created campaign hub. A 20 second cut down will be used for digital outdoor sites. 


Advertiser: Nurofen

Creative Agency

Associate Creative Directors: George Bell, Tom Harman

Chief Creative Officer: Gareth James

Creative Agency: TMW Unlimited

Designer: Beatrice Maggipinto

Group Account Director: Michael Wells

Project Manager: Sraddha Patel

Senior Account Director: Lindsey Allan

Post Production / VFX

Motion Graphics: Ed Fergusson

Category: Beauty/health , Health care

Genre: Visual VFX