Tina Allan Joins BBDO New York as EVP, Director Data Solutions
BBDO New York announced today that industry veteran Tina Allan would be joining the agency in the newly created role of EVP, Director Data Solutions. Ms. Allan’s goal will be to help “the work work even better” by taking fuller advantage of all the analytical tools available at BBDO and elevating its existing partnership with Annalect, Omnicom’s marketing technology platform, to augment what the agency already offers.
“We all know that, used smartly, data can help inform the creative product: what’s working, what’s not, in real-time and throughout the creative process,” said John Osborn. President and CEO, BBDO New York. “The problem is – it can be overwhelming. Tina is someone who focuses on marrying logic and magic to drive clients’ businesses forward. She makes the complex simple. She is a connector, an accelerator. As Chief Client Officer at RAPP, she worked with a number of current BBDO clients and knows about greater collaboration for better outcomes for our clients. She’s also a really really good person, which makes her doubly perfect for this new role.”
A 20-year veteran of RAPP, Tina helped lead the organization through changes across many of its core data-driven capabilities and disciplines. She worked closely with clients like American Family Insurance, HP, Pfizer and Time Warner Cable, and across sectors such as healthcare, automotive, B-to-B and retail, helping to deliver consistent, meaningful results driven by precision, purpose and aptly applied analytics. Among her roles were Chief of Creative Services, Chief of Client Operations, Managing Director and, most recently, Chief Client Officer.
“I think BBDO is at a tipping point: the work is already great. Now, we have a chance to empower the teams at BBDO to do what they do easier, smarter and faster. I am excited to be a part of those teams,” said Ms. Allan.
Added Annalect CMO Erin Matts, “Tina’s expertise and experience will take what is already a productive partnership between BBDO and Annalect to a whole new level of effectiveness and collaborative possibilities.”