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Creative

Tim & Eric #TakeBackTV with These Offbeat New Spots for Sling TV

Sapka Communications, 2 years, 2 months ago

Camp + King teams with Prettybird for a uniquely bizarre campaign

Tim & Eric #TakeBackTV with These Offbeat New Spots for Sling TV

Sling TV has released its first advertising campaign nationally across TV, social and digital platforms. The #TakeBackTV campaign targets Sling TV’s strategic audience: the millennial generation that is increasingly opting out of traditional pay-TV subscriptions.

"Millennials have polarizing feelings about TV; they love the content, but hate the pay-TV model,” said Glenn Eisen, Chief Marketing Officer of Sling TV. “The #TakeBackTV campaign introduces Sling TV as a new model and solution for the millennial audience. It directly mirrors their sentiment toward the pain points that accompany traditional pay-TV, in an exaggerated, humorous and fun way.”

The inaugural creative features kids personifying “Old TV” by heckling customers with the pain points of traditional pay-TV, including long-term contracts, expensive programming bundles, high prices, hidden fees and poor customer service.



Creative Agency

Art Director: Chris Nash

CEO: Jamie King

Chief Creative Officer: Roger Camp

Content Director: David Verhoef

Creative Agency: Camp + King

Creative Director: Rikesh Lal, Jesse Dillow, Paul Sincoff

Producer: DP Odishoo

Strategy Director: Shannon Williams

Music and Sound

Music Production: SOUTH

Sound Engineer: Joaby Deal and Andy Greenberg

Sound Mix: One Union Recording

Offline

Edit Company: No6

Editor: Kyle Brown

Executive Producer: Crissy DeSimone

Producer: Kendra Desai

Post Production / VFX

Executive Producer: Jim Vaughan

Online Artist: Steven McEuen

Post Production House: Misfit

Production Company

Director: Tim & Eric

Executive Producer: Ali Brown

Production Company: PRETTYBIRD

Category: Publications and media , Tv and radio

Genre: Comedy