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Editors' Choice

Tiffany & Co.'s New Spot is a Gem-studded Christmas Wonderland

Ogilvy & Mather North America, 2 years, 11 months ago

Editors' Choice: Ogilvy & Mather New York & Psyop animate gorgeous new winter campaign

Tiffany & Co.'s New Spot is a Gem-studded Christmas Wonderland

Ogilvy & Mather New York and Tiffany & Co. have launched the first ever campaign in their new creative partnership – an animated yet elegant and emotional holiday themed video. Knowing that diamonds will always be sought for the holidays Tiffany and Ogilvy took the humble route to let viewers know that just showing those shiny rocks is enough.

The long-form video depicts a winter wonderland in NYC, but instead of sheets of snow, the city is elegantly filled with white blankets of Tiffany jewels and diamonds. The spot takes us on a journey down Broadway, through the park throughout numerous holiday themed buildings, each with its own love story to tell.

Advertiser

Advertiser: Tiffany

Chief Marketing Officer: Lauren Crampsie

Animation

Animation Company: Psyop

Creative Agency

Account Manager: Kat Bear

Creative Agency: Ogilvy & Mather, New York

Chief Creative Officer: Chris Garbutt

Creative Director: Jeff Leaf

Executive Producer: Maureen Phillips

Group Account Director: Leyland Streiff

Group Creative Director: Debra Fried

Music and Sound

Song: "Out of the Blue" by Chauncey Jacks

Category: Accessories , Clothing/fashion

Genre: Animation , Music performance