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Thomas Cook's Freestyling Pool Kid will Make Your Holiday Season

Albion, 1 year, 10 months ago

Albion bops onto the scene with latest campaign directed by The Sweet Shop's Mark Albiston

Thomas Cook's Freestyling Pool Kid will Make Your Holiday Season

Last week saw the release of Thomas Cook's latest TV advert, and if this doesn't put a smile on your face then we don't know what will (other than Christmas day of course).

The spot, created by Albion & directed by The Sweet Shop's Mark Albiston, features a freestyle-dancing lad as he busts his moves across the poolside - all while sporting a plastic shark fin on his back. 

Thomas Cook's new campaign includes four TV ads (which will also run in cinemas during showings of Star Wars: The Force Awakens), radio spots, and national press and outdoor executions.

Creative Agency

Account Director: Thomas Penn

Business Director : Debs Turner

Creative: Hugo Isaacs

Creative Agency: Albion

Creative Director: Debs Gerrard

Design Director: Kirk Watson

Executive Creative Director: Adam Lawrenson

Photographer: James Bowden

Producer: Petrina Kilby

Production Assistant: Laura Melville

Strategist: Sarah Cowell Thomas

Strategy Director: Phil Lewis

Music and Sound

Music Production: Earworm Music

Sound Design: Sam Ashwell @ 750mph


Editor: Billy Mead @ Tenthree

Post Production / VFX

Post Production House: The Mill

Print / OOH

Retoucher: Loupe Imaging

Production Company

Director: Mark Albiston

DOP: Justin Brown

Executive Producer: Spencer Dodd

Producer: Kate Taylor

Production Company: The Sweet Shop

Production Designer: Birgit Kniep-Gentis

Category: Luggage , Travel

Genre: choreography