This Speedy Little Racer Pulls Some Impressive Stunts for Zurich Insurance
Zurich Insurance Austria, with its “Consultation PLUS” program, offers families complete coverage including a homeowner’s insurance policy. To communicate this benefit, FCB Zürich created an entertaining online video featuring a young boy on his high-performance Bobby Car, racing through his home in perfect gymkhana (motorsport) style and mastering all kinds of dangerous maneuvers as his mom calmly looks on.
The film is one element of a campaign featured on a microsite that includes a complementary promotion to win racing overalls and Bobby Cars like those featured in the video.
Advertiser: Zurich Insurance Austria
Account Manager: Carmen Köll, Stephanie Schmutterer
Creative Agency: FCB Zürich
Art Director: Flavio Meroni, Elgee Wee, Isabelle Benz
Copywriter: Nemi Gajic
Executive Creative Director: Dennis Lüeck
Director: Adrian Wisard
Executive Producer: Stefan Fraefel
Producer: Nina Wirth
Production Company: WirzFraefelPaal
Category: Finance/insurance , Insurance
Genre: Action , Visual VFX