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This Peruvian 'Stripper' Campaign Highlights the Plight of Firefighters

Saatchi & Saatchi Worldwide, 2 years, 5 months ago

Quorum Saatchi & Saatchi's new film urges viewers to donate to Peru's volunteer firefighters

This Peruvian 'Stripper' Campaign Highlights the Plight of Firefighters

Peru is one of the few countries in the world were the state does not finance firefighter departments.  All the firefighters in Peru are volunteers, and the only way to finance their teams is through donations.

This is why Quorum Saatchi & Saatchi in Lima came up with a campaign for the AABV (Asociación Amigos de los Bomberos Voluntarios) to make people realize that if they don't donate, volunteer firefighters have no choice but to find some sort of income doing whatever is necessary, even if it means stripping.  

Creative Agency

Account Director: Diego Reves

Art Director: Juan Durrieu

Copywriter: Rodrigo Melgar

Creative Agency: Quorum Saatchi & Saatchi

Creative Director: Rodrigo Melgar, Juan Durrieu

Executive Creative Director: Daniel Fierro

Planner: Mario Nicolini

Producer: Veronica Robles, Uchi Mesinas

Media Agency

Media Agency: Central Media

Production Company

Director: Milovan Radovic

Executive Producer: Tarek Kahatt

Production Company: Patria

Category: Charity , Corporate and social

Genre: Storytelling