Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


This Fire Kills Spot From Great Guns & Enter Will Take Your Breath Away

Great Guns UK, 2 years, 6 months ago

Tick Tock Test is a chilling reminder to check fire alarms

This Fire Kills Spot From Great Guns & Enter Will Take Your Breath Away

Great Guns director Shearer was approached by advertising agency Enter to create a charity film for the Department for Communities and Local Government (DCLG) for their Tick Tock Test campaign.
The aim of the campaign is to alert the public to regularly test their fire alarms, before it’s too late. Steering away from the usual approach to safety videos, this film hones in on special effects and eerie sounds to really strike a chord with the viewer.
Shearer paired up with Adam Jenns at Mainframe to breathe life into the Fire Kills campaign. “The Fire Kills spot was born in a very unusual way,” says Adam. “Paul Shearer and I were judging D&AD and he decided that he wanted to work with Mainframe on the new campaign for Fire Kills.”
They came up with the idea of a living, sinister CGI smoke breathing in and out in time with a sleeping child’s breath. The smoke slowly creeps up through the house and into the child’s bedroom, leaving us with the scary realization of this possibility if we don’t use the Tick Tock Test.
According to Adam, the client has been extremely positive about the idea. “It ended up being a great collaborative process between Enter, Great Guns and Mainframe and I think the general sentiment is if we can go a little way to protecting some lives, all of the work will have been well worth it,” he says.

Creative Agency

Business Director : Kirsty Dunsmore

Copywriter: Paul Shearer and Adam Jenns

Creative: George Coyle

Creative Agency: Enter

Creative Director: Paul Shearer

Music and Sound

Composer: Melissa Hammond


Editor: James Demetriou

Post Production / VFX

3D Artists: Frank Engen

3D Lead Artist: Alex Dorman

Compositors: Lee Walker, Lucas Girault

Executive Producer: Adam Jenns

Post Production House: Mainframe

Producer: Amy Smith

Production Company

Director: Paul Shearer

DOP: Martin Kobylarz, Josh Trigg

Executive Producer: Laura Gregory

Producer: Tim Francis

Production Company: Great Guns

Category: Corporate and social , Safety

Genre: Music & Sound Design , Visual VFX