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This Burns Night Ode to Laphroaig is the Most Scottish Thing We've Seen, 1 year, 9 months ago

Elvis McGonagall writes & performs a wee poem for drinks marketing agency White Label

This Burns Night Ode to Laphroaig is the Most Scottish Thing We've Seen

Drinks marketing agency White Label has created a film for Laphroaig whisky, celebrating Burns Night on 25th January. The film is part of Laphroaig’s ongoing #OpinionsWelcome global campaign, gathering honest opinions about Laphroaig from friends and foe alike. 

Entitled ‘An Ode Tae Laphroaig,’ the film features a poem written and performed by Elvis McGonagall, the award-winning Scottish poet, who is also a stand-up comedian and a poetry slam world champion. Laphroaig will be running tasting events on Burns Night, and the film will be shown as part of these celebrations and shared across global social media channels.

Greg Saunders, creative director and co-founder of White Label, said;  “The heart of our Opinions Welcome campaign is the idea that everyone has their own description of Laphroaig, and these descriptions, like the polarising liquid, are often unexpected and invariably fall outside of the standard whisky lexicon. 

Rabbie Burns is famous for his odes to objects like haggis and mice, so an ode to Laphroaig seemed like an ideal accompaniment to any Burns Night celebration. Elvis was given free rein to write whatever he wished - so this is his totally honest opinion. Phrases like “Aw’ storm-lashed-sea-spray-smoky-salt” and “A muckle skelp about the head, pure radge that Laphroaig” have given us some seriously alternative tasting notes!”

Elvis McGonagall added; “Having written pieces to order for a BBC Radio 4 programme for several years, and many other commissioned poems generally, I'm used to writing about subject matter that I sometimes initially know very little about. That wasn't the case here. I'm fond of peaty Islay whiskies generally - so I like a Laphroaig, but appreciated the fact that if I didn't like it I could say so.”

Creative Agency

Account Director: Chris Cassell

Account Manager: Ivana Markotic

Creative Agency: White Label

Creative Director: Greg Saunders

Strategy Director: Drew Shannon

Music and Sound

Sound Design: Scramble


Editor: tenthree

Production Company

Director: Mike Matthews

DOP: Dave Miller

Producer: Cabell Hopkins

Production Company: Fat Lemon Productions

Category: Alcoholic drinks , Spirits