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This Breast Cancer Awareness Film Will Have You Welling Up, 2 years, 11 months ago

Raison D’Être creates campaign for Estée Lauder Companies’ Breast Cancer Awareness

This Breast Cancer Awareness Film Will Have You Welling Up

The Estée Lauder Companies’ Breast Cancer Awareness (BCA) has launched a series of videos created by creative agency Raison D’Être, meant to unite the global breast cancer community through the power of digital storytelling and sharing.

Through a year-round, interactive experience on, people around the world are invited to “Hear our stories. Share yours.” A series of compelling documentary-style video tributes, featuring individuals touched by breast cancer and their supporters, inspires visitors to take action and share their own stories, while supporting lifesaving breast cancer research through the Breast Cancer Research Foundation (BCRF). These heartfelt videos capture intimate exchanges between relatable families as they reveal never-before-heard truths to each other about how breast cancer has impacted their lives. 

By hearing stories such as these and sharing, The 2014 BCA Campaign aims to create a global forum of strength and support that also helps advance breast cancer research, year-round.  In honor of The BCA Campaign’s 22nd anniversary this year, The Estée Lauder Companies will donate $1 toward education and medical research, up to a maximum donation of $22,000, to BCRF for every uplifting message or photo shared on Instagram or Twitter that includes #BCAstrength.


Advertiser: Estée Lauder Companies’ Breast Cancer Awareness

Creative Agency

Creative Agency: Raison D’Être

Category: Charity , Corporate and social

Genre: Dialogue , People