Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

This Adidas Spot Takes Winter Sports to Epic New Levels

Stopp, 2 years, 11 months ago

STOPP braves the winter in extreme #OpenAllWinter campaign

This Adidas Spot Takes Winter Sports to Epic New Levels

Adidas takes winter sports to the extreme with #openallwinter campaign Adidas Outdoor is taking the winter season to the next level with the launch of its #openallwinter campaign, partnering with some of the world's most skilful extreme sports stars of today.

Slackliner Hayley Ashburn, paraglider Jean-Baptiste Chandelier and ice climber Junhee Han show off their impressive skills as they scale the ice and snow to push themselves to their next goal.

Produced by STOPP, the TV and digital campaign demonstrates that by wearing the Adidas Climaheat range it is easy to live life to the full and stay warm while playing winter sports, training or running outside, whatever the weather. 

The Climaheat range includes a number of winter products use outstanding insulation design to keep the wearer warm even in extreme conditions.

The campaign is supported by digital activity and a consumer competition running over the course of 12 weeks. People are invited to share their own winter snapshots on Instagram and Twitter, with a new winner announced each week, each receiving a prize. 

At the end of the competition, an athlete jury will pick one overall winner from the 12 weekly winners, who will get the enviable prize of a winter road trip across Canada, and the chance to take four friends.

Music and Sound

Sound Design: Stopp Family AB

Offline

Editor: James Rosen, Final Cut

Post Production / VFX

Post Production House: Stopp Family AB

Production Company

Director: Stian Smestad

DOP: Jo Eken Torp/Artofficial Agency

Producer: Sarah Grey

Category: Clothing/fashion , Sports

Genre: Action , Scenic , Visual VFX