Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

This Ad for Roman Catholic Newspaper La Croix Isn't Exactly What it Seems

BETC Paris, 1 year, 9 months ago

BETC Paris launches new campaign shedding the religious newspaper in a different light

This Ad for Roman Catholic Newspaper La Croix Isn't Exactly What it Seems

La Croix (English: “The Cross”) is a daily French general-interest Roman Catholic newspaper - something you'd imagine would come with a lot of prejudice.

With this new campaign, created by BETC Paris and directed by Blacktool through RITA, La Croix wants to let people know that the content of the newspaper might not be exactly what it seems.



Creative Agency

Art Director: Nicolas Prado

Copywriter: Clara Lafuente

Creative Agency: BETC Paris

Creative Director: Damien Bellon

Executive Creative Director: Stéphane Xiberras

Managing Director: Catherine Emprin, Baptiste Lerousseau

Planner: Alexandre Ben-Soussan

Music and Sound

Sound Design: Labo/LGM

Post Production / VFX

Post Production House: RITA/ LEILA GESLAIN

Production Company

Director: Blacktool

Producer: Elodie Andurand

Production Company: RITA

Production Manager: Jean Davi

Category: Publications and media , Tv and radio