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These Singing Sloths Prove There's Money in Ridiculous Advertising

Saatchi & Saatchi Worldwide, 2 years, 5 months ago

F/Nazca Saatchi launches bizarrely brilliant spots for the Miami Ad School

These Singing Sloths Prove There's Money in Ridiculous Advertising

Miami /ESPM launches a campaign communicating the start of its two-year courses – writing, art direction, and graphic design - at its two locations in Brazil: Sao Paulo and Rio de Janeiro. This is the first campaign signed by F/Nazca since assuming the account in August 2014, and it will be adapted to be used by leading Miami Ad Schools around the world, such as: United States locations in Miami, New York, San Francisco and Minneapolis, as well as Berlin, Hamburg, Madrid, Mumbai, and others. 

The campaign shows how advertising can still be fun despite all the surveys, focus groups, and animatics. The pieces include films, ads, and online media. They are examples of how it is still possible to build brands using good ideas, humor, and irreverence. They invite creative young people to begin at a school that values good ideas and shapes creatively daring people that will change the market.


Illustrator: Fabio Vido

Creative Agency

Account Management: Dani Scalice | Ligia Grammont | Luisa Paiva

Art Buyer: Edna Bombini

Creative: Rodrigo Adam | Igor Cabó

Creative Agency: F/Nazca Saatchi & Saatchi

Creative Director: Pedro Prado | Rodrigo Castellari

Executive Creative Director: Fabio Fernandes | Eduardo Lima

Media Planner: Fábio Freitas | André Cais

Photographer: Zarella Neto

Planner: José Porto | Felipe Santini

Music and Sound

Music Production: Equipe Tentáculo

Producer: Equipe Tentáculo


Editor: Marcio Leitão

Post Production / VFX

Motion Graphics: Jomar Faria | Leandro Ferreira | Guilherme Gaggl

Post Production House: Clan

Production Company

Art Director : Marines Mencio

Director: Marcio Leitão

DOP: Pepe Mendes

Executive Producer: Adriano Costa | Regiani Pettinelli

Production Company: SquareHead

Category: Corporate and social , Education

Genre: Comedy