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Creative

There's Sibling Soccer Rivalry in BBH London's New KFC Spot

BBH London, 2 years, 12 months ago

Academy's Peter Cattaneo shoots a tender spot to launch Colonel’s Brownie Bucket

There's Sibling Soccer Rivalry in BBH London's New KFC Spot

KFC has launched a new TV campaign, created by BBH London, to drive awareness of the new Colonel’s Brownie Bucket. The campaign aims to bring more families into KFC for dinner during the week and weekend.

The TV advert, ‘Fans’, shows how even the most opposite of family members can come together and find common ground through sharing KFC. The film follows the story of two young football fans of opposing teams on match day. The film depicts their parallel stories, intercutting between the two until they are revealed to arrive home to the same house after the game, as brothers not rivals, and tuck into a KFC bucket, all previous hostilities dissolved.

The film was shot by Peter Cattaneo of Academy Films on a real match day between Scottish teams Stirling Albion and Dunfermline. The crowds are real fans and the boys themselves were street cast from local football academies.


Advertiser

Advertiser: KFC

Creative Agency

Creative Agency: BBH London

Assistant Producer: David Lynch

Business Director : Sian Cook

Creative Director: Hamish Pinnell

Producer: Jodie Sibson

Strategist: John Jones

Strategy Director: Debra Ladd

Team Manager: Helen Campbell - Borton

Music and Sound

Sound Design: Dan Beckwith, Factory

Offline

Edit Company: The Assembly Rooms

Editor: Nik Hindson

Post Production / VFX

Post Production House: The Mill

Production Company

Director: Peter Cattaneo

DOP: Florian Hoffmeister

Producer: Juliette Harris

Production Company: Academy Films

Category: Fast food , Retail and restaurants

Genre: People , Storytelling