There's Sibling Soccer Rivalry in BBH London's New KFC Spot
KFC has launched a new TV campaign, created by BBH London, to drive awareness of the new Colonel’s Brownie Bucket. The campaign aims to bring more families into KFC for dinner during the week and weekend.
The TV advert, ‘Fans’, shows how even the most opposite of family members can come together and find common ground through sharing KFC. The film follows the story of two young football fans of opposing teams on match day. The film depicts their parallel stories, intercutting between the two until they are revealed to arrive home to the same house after the game, as brothers not rivals, and tuck into a KFC bucket, all previous hostilities dissolved.
The film was shot by Peter Cattaneo of Academy Films on a real match day between Scottish teams Stirling Albion and Dunfermline. The crowds are real fans and the boys themselves were street cast from local football academies.
Creative Agency: BBH London
Assistant Producer: David Lynch
Business Director : Sian Cook
Creative Director: Hamish Pinnell
Producer: Jodie Sibson
Strategist: John Jones
Strategy Director: Debra Ladd
Team Manager: Helen Campbell - Borton
Music and Sound
Sound Design: Dan Beckwith, Factory
Edit Company: The Assembly Rooms
Editor: Nik Hindson
Post Production / VFX
Post Production House: The Mill
Director: Peter Cattaneo
DOP: Florian Hoffmeister
Producer: Juliette Harris
Production Company: Academy Films
Category: Fast food , Retail and restaurants
Genre: People , Storytelling